Literally one day after Apple announced their new subscription model, leaving many content publishers and application developers howling over Apple’s fee structure, today Google revealed a subscription model of their own: One Pass. Talk about flawless timing.
Google’s blog post about the service says One Pass is:
“…a service that lets publishers set their own prices and terms for their digital content. With Google One Pass, publishers can maintain direct relationships with their customers and give readers access to digital content across websites and mobile apps.
Importantly, the service helps publishers authenticate existing subscribers so that readers don’t have to re-subscribe in order to access their content on new devices.
With Google One Pass, publishers can customize how and when they charge for content while experimenting with different models to see what works best for them—offering subscriptions, metered access, “freemium” content or even single articles for sale from their websites or mobile apps. The service also lets publishers give existing print subscribers free (or discounted) access to digital content. We take care of the rest, including payments technology handled via Google Checkout.”
Cnet has the scoop on the real detail that has everyone excited, however. The money part:
“Google’s rival service offers two big differences from Apple’s: content providers will get to keep 90 percent of revenue from One Pass sales and publishers will retain control of consumer data.”
This compares to Apple’s 30% cut from purchases from within the App Store – a significant difference.
When One Pass becomes available in more countries, it will surely become an obvious choice for many developers.