Tripping on an (artistic) advertisement

April 21 filed in art, compositing, design, video

Mike sent me a link to a short post at Videogum that, frankly, is the coolest thing I’ve seen in a very long time  (not the post, but the video).  Directed by Adam Berg of Stink Digital, the short spot is heavily influenced by The Dark Knight to say the least.  Via Videogum:

This is a short film created to promote a new Philips TV that has the aspect ratio of an actual movie screen (21:9).

Note the actual duration of the perfectly looping video – it is the only tenuous link to the product I could find beyond the URL to the Philips website.

Bravo to Philips for being so bold and avant garde!  The meticulous planning and flawless execution, not to mention the completely understated marketing direction, should make the industry take notice and learn something.  Will they?

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